C.R.O. - Conversion Rate Optimization Best Practices

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C.R.O. - Conversion Rate Optimization Best Practices

November 20, 2022

As a business owner, you’re always looking for ways to improve your bottom line. One area you may not have considered is your website’s conversion rate—that is, the percentage of visitors to your site who take the desired action, such as making a purchase or signing up for your newsletter.

A low conversion rate could be indicative of a number of problems, such as a confusing checkout process, unappealing design, or simply poor quality content. Whatever the reason, poor conversion rates can cost you dearly in lost revenue. That’s why it’s important to regularly assess your website with an eye towards improving your conversion rate. Not sure where to start? Read on for some tips.

Choose the Right Call-to-Action:

Your call-to-action (CTA) is what tells website visitors what you want them to do next. It should be clear, concise, and above all else, relevant to the page they’re on. For example, if you’re selling product X on your website, your CTA shouldn’t be “Sign up for our newsletter!” but rather “Buy product X now!”

If you’re not sure what CTAs would work best on your website, try A/B testing different versions to see which one performs better. You can also use heat mapping tools like Hotjar to see where people are clicking on your pages. Once you have a good understanding of what works and what doesn’t, you can start making changes to improve your CTAs and thus your conversion rate.

Make Your Site Mobile-Friendly:

In today’s world, more people than ever are using their smartphones and other mobile devices to access the internet. In fact, according to Statista, over 63 percent of all digital media consumption will take place on mobile devices in 2020. This trend is only going to continue in the years ahead, so it’s crucial that your website is optimized for mobile devices.

Making your site mobile-friendly isn’t just about shrinking down the desktop version to fit smaller screens; it involves making intentional design choices specifically for mobile users. This includes everything from larger font sizes that are easy to read on small screens to buttons and links that are easy to click with a finger—no zooming required. If you want people to convert on your site, it needs to be mobile-friendly. Period.

Assess Your Loading Speed:

Did you know that 40 percent of people will abandon a website if it takes more than three seconds to load? That stat should be enough to convince you of the importance of having a fast loading website—but if it’s not, consider this: every second delay in page response can result in a 7 percent reduction in conversions! Clearly, speed matters when it comes to conversion rates. Fortunately, there are plenty of tools available—such as Google Pagespeed Insights—that can help you assess your website’s speed and identify areas where improvement is needed. Once you know what needs fixing, there are steps you can take—such as compressing images—to help improve your loading times and thus boost your conversion rate.

Conclusion:

Conversion rate optimization is vital for any business with an online presence—and fortunately, there are plenty of ways to improve yours! The best news is that Data Forage Marketing in Kansas City, Missouri offers affordable services to help you accomplish your CRO goals for the upcoming year. If you want a little help or don't know where to start, click here and we will set up a time for a call!

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