What's hot in marketing for Q2 2023? We take a look at the latest trends and what's working for businesses right now. From the progression of AI to social commerce, 2023 looks to be just a progressive for the marketing industry as recent years, if not more progressive. Keep reading to find out what's to come in the realm of marketing!

Opensource AI to become even more accurate:

With chatbot technology being ever present in our lives, advancements in Open Source AI ( ChatGPT ) are on the upswing. In 2023, Google AI claims chatbots will be far more accurate and natural-sounding than ever before. As chatbots enter into daily conversations, these developments are key for the success of voice technology. We can expect to witness this advancement when ChatGPT chatbot technology will become even more accurate and plausible than it is today!

The emergence of Social Commerce:

The emergence of Social Commerce offers a multitude of benefits to consumers and businesses alike. For one, consumers are able to purchase products and services directly through their favorite platforms, thus removing the added step of leaving the platform to purchase an item. Businesses on the other hand benefit from having access to their customer's data, enabling them to better target their marketing campaigns and customize offerings. When done properly, social commerce is a cost-effective method for rapidly boosting sales by providing potential customers with greater visibility into your product or service. As such, it has undoubtedly changed the way we purchase products, services, and brands as a whole.

Combining video and written content:

The combination of video and written content has become a powerful tool for businesses to communicate with their customers. By using both formats, you can reach multiple audiences across different platforms and devices. Utilizing both media forms allows you to create content that not only builds trust amongst viewers, but also engages them in an immersive experience that resonates. Instead of relying on a single medium, incorporating video and written content gives customers both interactive information and a more detailed understanding of the product or service. Through this approach businesses can increase customer loyalty, brand recognition, and overall reach.

Customer retention over new lead acquisition:

For many businesses, customer retention is more effective and economical than constantly trying to pursue new leads. Keeping customers engaged with the brand can form long-term loyalty and drive repeat purchases or services throughout their journey, helping create a strong foundation for the business's growth. Retaining current customers helps ensure they remain fans of the company, while providing a level of trust that any new potential customers may need in order to commit to purchase. Furthermore, if customers feel satisfied and fulfilled by their customer experience with the business, they are far more likely to refer others and spread positive word-of-mouth which can work wonders for brand marketing.

Service focused selling processes:

Service focused selling processes are becoming increasingly popular in sales organizations that want to provide their customers with the best possible service. By focusing on an individual customer's needs and wants, many of these processes aim to strengthen the relationship between business and customer. This can also be beneficial for companies as it increases trust in their products, services, and overall brand image. Additionally, deepening relationships with customers can improve loyalty, leading to more business opportunities in the long run. It is clear that service-focused selling processes have a lot of benefits when it comes to creating high value customer experiences.

Conclusion:

In closing, there is no denying that modern technology is driving the way businesses interact with and serve their customers. By incorporating open-source AI, integrating social commerce strategies, combining video and written content to reach a wider audience, focusing on customer retention more than lead acquisition and aiming for service-based selling processes instead of purely product-driven ones, businesses can ensure they are staying ahead of the technological curve. Keeping these points in mind will help businesses approach their marketing strategies with reemerging trends in digital media at top of mind. Now more than ever, it is essential to stay up to date on the latest technology and trends to build an effective plan that allows you to optimize how you reach your customers.